25 9月 咖啡厅选址的步骤

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• 考虑目标市场以及开放的时间。面向商务市场的定点关门的咖啡厅与面向更大市场的咖啡厅需要不同的地理位置。

• 联系商业地产经纪人并参观合适的商业空间。了解场地或附近是否有停车设施，停车设施是否在租约之内。参观附近的停车设施并了解收费情况和短时间停车限制。选择靠近廉价或免费停车场的场所作为咖啡厅的选址，或者选择市中心方便步行的场所。

• 将咖啡厅设在商住混合区，便于咖啡厅在夜间营业。寻找商住设施与其他零售设施相穿插的地区。在不同的时间段对地区进行参观，分析消费者的步行交通流量。选择营业时间步行交通流量较大的地区。

• 保证店面能吸引街上的行人。避免选择廉价而隐蔽的空间，因为消费者喜欢明显的店面和位置。

• 以市场上现有和未来预期的消费者数量来计算租用空间的成本。选择相对消费者基础来说成本相对合理的地点。咖啡厅的最佳地点即能够使其盈利的地点。

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